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Select haircare products also now available on Amazon.
October 13, 2022
By: Melissa Meisel
Wella Professionals rolled out its latest integrated marketing campaign, Wella Extra. In correlation, it is also expanding its distribution into Amazon. The nine-month social marketing campaign will bring the professional brand into the consumer hair care marketplace with the development of Wella Muses, a consumer and hairdresser influencer community, and will utilize the brand’s TikTok channel to showcase the Muses’ content featuring inspiration, education, tips and new product drops. P...
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